New Site: Livestrong.com

More bicycle-related goodness. Looks like Lance Armstrong has launched a health-related site. That should be pretty cool. I have tried to be healthier, but am about the laziest person around when it comes to exercise. Seems like I am right in the target audience.

From the announcement:

livestrong.comOn behalf of everyone involved, I’m pleased to announce the launch of Livestrong.com, an ambitious web site project that aspires to be THE destination on the Internet to inspire and inform people about leading a healthy, fit lifestyle. We’ve assembled a strong partnership of the Lance Armstrong Foundation and Demand Media, Inc., one of the leading social media companies in the world, as well as an incredible team of world-renowned experts in their respective health fields.

Livestrong.com is not just another web site packed with health information and expert advice. In my opinion, there is plenty of information already out there and furthermore, sitting at your desk surfing the web is not the key to a healthy, active life. Livestrong.com aspires to be a totally interactive community, where you can connect with people of similar interests and health concerns and obtain easy-to-find, specific advice from respected experts. We’ve made a strong effort to have the tone of the site be upbeat and motivating, rather than dry and academic. Consider this distressing news from a recent survey fielded by Harris Interactive: 86% of Americans attempt healthy lifestyle changes, but only 46% are successful. I don’t think this failure rate is due to lack of knowledge, but instead with a flawed approach. As an athlete, I know it’s easy to set goals – whether it’s winning the Tour de France, lowering my marathon time or trying to eat a little healthier. The hard part is follow-through: staying focused and motivated over the long term. We envision you using Livestrong.com to get motivated, focused and then take real-life, decisive action to achieve your goals.

Lance Armstrong: Decisive Action To Achieve Your Goals – Living on The Huffington Post