Man, Why can’t I think up cool ideas like this.
"Secret Santa is so 20th Century.
I invented an alternative – Total Information Awareness Santa. Not only is it not a secret, but you have to follow your target around for a few days and conduct interviews with their associates, collecting evidence about what they really need and want. Sharing databases is encouraged, as is paying exorbitant consulting fees to data integration experts."
Not a lot of detail on his site. But I can see a project being built around this concept.